Out-of-Home and TV will be the only offline media to grow in 2018 (Magna Global)
Out-of-Home will be the only other offline media channel to grow in 2018, alongside TV (+3% to $33 billion) while print ad sales will decrease by -11% to $54 billion and radio ad revenues will shrink by -2% to $28 billion. 1. Globally, media owners advertising revenues are projected to grow by +5.2% in 2018, to $535 billion. […]
Tue, Dec 5, 2017 at 11:22 PM