Operators of roadside billboards containing a QR code may be sued for causing a driver distraction (Billboard Insider)

Richard Rothfelder, Rothfelder & Falick. In short, I predict that, if an operator displaying such a QR code and ad on his billboard knew or should have reasonably anticipated that such a display would cause driver distraction and lead to a traffic accident, he could be held liable for the injuries and damages of the distracted driver and those he collided with. […]