OOH will get some of the healthcare ad dollars that will flow from TV budgets (MMM Online)
Barnard believes out-of-home advertising will be a secondary beneficiary when healthcare dollars start to cascade away from television. The report suggests that it’s underused by healthcare marketers: it will account for 4% of healthcare spending in 2019 versus 6.4% of spending across all categories (see graph above). […]
Tue, Aug 20, 2019 at 3:47 PM