Moodie Davitt Report: OOH segment leads strongest quarter for 18 years in US media advertising sales

Total media advertising sales in the US in Q4 2018 showed the strongest quarterly growth for 18 years, according to new figures from the Out of Home Advertising Association of America (OAAA). They were up almost 12% year-on-year in the period, with the out-of-home (OOH) segment leading the way. […]