OOH professionals say QR codes a bad idea on roadside billboards (Billboard Insider)

Attorney Marnie Cody says a QR code on a sign is an accident waiting to happen… I couldn’t agree more with Rothfelder’s comments this morning. A QR code on a sign is an accident waiting to happen. Moreover, some months ago, I tested my own concerns and attempted to safely and quickly click a QR code displayed on a sign located immediately adjacent the freeway I was traveling. […]