OOH industry executives pitch the capabilities of a new campaign tracking and verification tool launched by Outsmart (The Media Leader)

Interviewees: James Copley, UK CEO, Talon Outdoor; David McEvoy, chief marketing officer, JCDecaux UK; Nick Maddison, managing partner, the7stars, and founding member of the UK’s first dedicated outdoor buying company Blade; Gill Reid, partner and head of OOH, EssenceMediacom; Julie MacManus, head of OOH, Adwanted; Richard Bon, managing director, Clear Channel UK; Chris Forrester, director of commercial outdoor, Global. […]