OOH Goes to Space and Other Media Innovation News (The Drum)
Marek Wrobel vigilantly tracks emerging media tech for Havas Media Group. For The Drum, in the Media Innovation Round-Up, Wrobel explores ‘new and shiny’ tech and its role in the ever-evolving marketing mix. OOH goes virtual Brookfield Properties – the US-based owner of a network of shopping centers – has made a deal to offer exclusive rights to virtual air space in its properties. […]
Thu, Aug 12, 2021 at 1:45 PM