OOH advertising will have more programmatic buying, more AI, and it will get more standardized in 2026 (AdExchanger)

by Aimee Newell Tarín. Looking to the future, the value of the OOH market is projected to soar to over USD$26bn (£19.71bn) by 2034. The principal drivers expected to drive this growth include digital transformation, allowing advertisers to execute more dynamic campaigns with better targeting in real-time, and accelerated urbanisation alongside infrastructure development, among other factors. […]