OOH ad operator PMG predicts strong growth for OOH advertising in Africa (Bizcommunity)

By Jacques du Preez. Sustained growth of between 3-6% CAGR is projected for Africa over the next 5-year period. Some of the social, technological and legal-political macro-economic factors that will fuel the ongoing growth of OOH in African markets include: Demographics: With about 1.3 billion people, this is the world’s second most populous continent. […]