OOH ad operator conducts study and… study says OOH advertising is effective (Mediaweek)

oOh!Media’s POLYGRAPH creative effectiveness study has revealed new data that shows brands using full motion out-of-home creative saw a 187% increase in buyers compared to those using static digital only. The findings, based on the analysis of anonymised customer transactional data, follow the launch of the outdoor advertising and media company’s new product oOh! […]