OOH ad agency commisions study. Study finds OOH advertising effective, Part 2 (AdWorld)

Aaron Poole, marketing executive, PML Group. In last week’s Out \ Look, we took a deeper look at the first 4 of 8 pillars surfaced relative to OOH attention. Today we examine the remaining 4 pillars including the effectiveness of innovation, public information, sustainability, and local contextual OOH. […]