OAAA’s SVP Olivia Oshry pitches the benefits of OOH advertising at Possible event in Miami (The Drum)

By Gordon Young, Editor-In-Chief, The Drum. “Digital now makes up a third of out-of-home,” says Oshry, adding that programmatic specifically jumped from 15% of spend in 2023 to 24% this year. “That’s a huge leap. […]