OAAA’s CEO: MRC accreditation will lead to greater trust in the OOH media (MediaPost)
Accreditation has been in the works for about five years. This would put OOH on par with other media. Measurement is an area that is underdeveloped, says Anna Bager, but the industry has made considerable progress. […]
mediapost.com
Mon, Mar 4, 2024 at 6:14 PM
Mon, Mar 4, 2024 at 6:14 PM