NRF 2026: The sleeping giant of retail media finally wakes (Invidis)

by Florian Rotberg. US retail media is expected to hit critical mass in 2026, yet the conversation kept circling back to two realities - the dominance of Amazon and Walmart and the lack of instore measurement maturity to unlock its full potential. AI will accelerate the ability to establish traffic, data, and content that truly fits the physical store. […]