New Zealand’s OOH advertising trade body says it’s members’ revenue was up 10% in 2022, to $131m

Out of Home Media Association Aotearoa (OOHMAA) said contribution from digital out-of-home (DOOH) revenue share remained stable for the second year running, accounting for 67% of 2022’s total revenue at $88.8m. Programmatic digital out of home (pDOOH) also steadily increased its share in 2022. OOHMAA began recording pDOOH revenue in Q2 2022 when it accounted for 2.6% of DOOH revenue. […]