New Zealand’s OOH ad sector grew 9.91% YoY in 2025 (OOHMAA)

by Kath Mitchell, OOHMAA CEO. Digital out-of-home now makes up more than 75 percent of total revenue, backed by unified measurement through initiatives like knOOH. It gives advertisers the confidence, flexibility and control they expect, without the clutter that often comes with digital environments. […]