New restrictions on “less healthy food” (LHF) advertising in the UK present opportunity for OOH and DOOH (The Media Leader)

Ellie Hammonds. OOH has voluntarily restricted advertising for products high in sugar, fat or salt (HFSS) for almost a decade, so is exempt from the legislation and digital OOH (DOOH) is also untouched by LHF guidelines. In light of this, the new restrictions could present an opportunity for the medium, which is already well-versed in managing campaigns around LHF. […]