Case Study: Nespresso’s Drive-to-Store Combined DOOH and Mobile Campaign (JCDecaux)
In its first nationwide campaign in France during winter 2019, Nespresso combined the strength of JCDecaux's national urban presence with the increased mobile capabilities provided by S4M, with: An assessment of the extra traffic created by the mobile + OOH campaigns in selected Nespresso boutiques; Geo-localised ads on people’s mobile phones receiving the OOH campaign; A wide scale campaign delivering extensive national coverage; Clément Noël, Nespresso Global Media & Performance Marketing Manager, said: “We have joined forces with JCDecaux and S4M, leveraging all their expertise to boost our in-store traffic. […]
Tue, Aug 4, 2020 at 12:21 PM