Mysterious influencer took over DOOH screens across South Africa to promote the DOOH medium

From taxi ranks and roadside billboards to gyms, malls, Gautrain stations and golf clubs, bright yellow messages are popping up everywhere. The self-proclaimed “OG Influencer” has taken over digital out-of-home (DOOH) with lines like “You stretch, I reach” in gyms, “All eyes on me, literally” in malls, and “More followers than your feed. […]