More feedback on Geopath: the costs are unaffordable for independent billboard operators (Billboard Insider)

An independent billboard ad executive: When I checked into the cost for Geopath, I about fell out of my chair and in the end elected just to move on as the cost to join for the “possibility” of getting some business was just too high and too big of a swing to take, especially without knowing if they were going to buy all the locations I proposed, some of the locations, one of the locations or none of the locations. […]