MediaPost: What Does Your Location Say About You, Really?
Taken in isolation, an audience’s patterns of location visitation reveal few secrets that the brand advertiser couldn’t already get from existing demo research. After all, mapping a particular place on the map to a particular demographic is nothing new; out-of-home and terrestrial radio advertising have been doing it for decades, and census tract data is public and mostly free. […]
Thu, Jan 22, 2015 at 4:16 PM