MediaPost on IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome
Nearly one in 10 enterprise marketers work with more than 30 different ad tech tools regularly. The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper released Tuesday. […]
mediapost.com
Wed, Jan 21, 2015 at 1:40 PM
Wed, Jan 21, 2015 at 1:40 PM