The Drum: MediaMath finds a way to make programmatic OOH attributable in the same way as other digital channels
MediaMath has launched an omnichannel campaign in which it was able to purchase out-of-home ads using the same programmatic technology and platforms as digital and mobile, via a partnership with Place Exchange, a programmatic exchange for out-of-home (OOH). Previously, the company claims, OOH media has been bought programmatically but in isolation and not alongside other digital media. […]
Fri, Jan 11, 2019 at 11:33 AM