Media Post: US ad market posts 5% gain in January, out-of-home down
Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad spending. Other media categories were mostly down: Magazines were flat versus a year ago; newspapers were off 3%; out-of-home slipped 4%; and radio lost 6%. […]
Mon, Feb 23, 2015 at 11:41 AM