Media Post: IAB Ties ROI To (Mobile) Location Data
Location-awareness is perhaps the chief mobile media attribute most important to marketers. As I have argued for years, these devices are mobile people meters that are not only targetable themselves -- they also cast off data that can be combined endlessly with other data to gain invaluable insights. […]
mediapost.com
Thu, Feb 19, 2015 at 5:22 PM
Thu, Feb 19, 2015 at 5:22 PM