Measurement beyond the click and digital out-of-home advertising (More About Advertising)

Digital Out of Home: Perhaps one of the most innovative channels in media today is the digital OOH industry and it’s ramping fast. Estimates are that 38 per cent of US outdoor will be bought digitally in 2019 and much of this is moving to programmatic. We are beginning to see the emergence of OOH supply and its exposure to day-to-day programmatic buyers. […]