McDonald’s fecal fiasco offers key lessons for interactive digital signage operators (DSToday)

McDonald's has been trying to convince skeptical customers that it is a high-tech restaurant by deploying kiosks, digital menu boards, gaming tables and other tools. This technology backfired on the QSR, however, when a U.K. news organization found fecal and gut bacteria on multiple kiosk touchscreens, QSR Web reported. […]