McDonald’s aims to monetize its digital screens at 46,000 locations and customer loyalty data by creating a media network (Invidis)

by Florian Rotberg. McDonald’s is preparing for its next phase of growth with a strategy that combines AI-powered operations, digital customer engagement, and a new commerce media business. While menu innovation remains important, the real transformation is happening behind the counter and across the chain’s growing network of digital touchpoints. […]