McCann Almaty and Coca-Cola heat bus shelters in exchange for pushing the Coke button on DOOH ads

A bus stop was equipped with a heating system. The OOH message — featured the phrase “рақмет” or “Thank You,” encouraged people waiting for the bus to cooperate with each other and together to push the two Coca-Cola buttons. When they did, the heat was activated providing relief from the bitter cold. […]