Martin Sorrel: the pandemic accelerated the trend of DOOH squeezing out tradidional OOH advertising (WorldOOH)
Sir Martin Sorrell was one of the star keynotes at ALOOH's virtual event. Out of Home, he said, had always been the traditional brand building ad media but, with digital now accounting for 50% of the world’s global adspend and forecast to rise higher, these media needed to adapt. […]
Sun, Oct 25, 2020 at 7:31 PM