Solomon Partners’ Mark Boidman pitches the benefits of point-of-care advertising (Billboard Insider)

Mark Boidman, Solomon Partners, Media Group Head. Point-of-care (“POC”) advertising, particularly in the form of digital signage (“Digital POC”), has emerged as a leading channel for pharmaceutical, healthcare, and consumer product companies. Digital POC advertising stands out by providing measurable outcomes, making it an exceptional advertising channel. […]