Lamar is benefitting from investment in Vistar Media (Billboard Insider)
In July 2021 Lamar purchased a 20% stake in programmatic out of home sales company Vistar Media for $30 million. Lamar also has a seat on the Vistar Media board. In addition to investment returns, Lamar generated $12 million in ad revenue in 2023 by connecting to the Vistar Media platform. […]
billboardinsider.com
Fri, Mar 1 at 12:17 AM
Fri, Mar 1 at 12:17 AM