Kym Frank: Record OOH ad spend increases the demand for independent measurement (OOHToday)
“Our growth this year is the largest in our 85-year history and is an indication of the appetite for more detailed, insightful analytics and planning tools for OOH,” says Frank. “Increased measurement and the integration of data and media research is providing our members, advertisers and agencies, with an efficient way to utilize OOH advertising in both broad and niche markets. […]
Thu, Dec 6, 2018 at 5:22 PM