Kym Frank explains Geopath’s unified mobile data-driven audience measurement platform for OOH advertising (DSConnection)
Having an independent, universal playing field industry-wide ensures that everyone is measured the same way and makes OOH/DOOH easier to plan, buy and sell. Geopath's platform will allow us to measure the OOH ecosystem with a universal, unified methodology, which helps to get a really robust reach and frequency measurement. […]
Thu, Jun 22, 2017 at 6:04 PM