Kroger will start deploying in-store ad screens (Retail Touch Points)

By Adam Blair. Kroger Precision Marketing (KPM) will deploy digital screens in select Kroger stores, offering animated content displayed on integrated, custom-made fixtures from Barrows Connected Store. In May 2023 Kroger announced plans to expand displays from Cooler Screens to 500 stores, but it’s unclear how many stores received deployments. […]