JCDecaux’s head of programmatic explains how brands can use programmatic DOOH and data in their campaigns (Video, 16:00 VoxPop)

JCDecaux's head of programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy. In this voxpop, Dom discusses: • Is strategic data use being overlooked in OOH? What 'flavours' of data can impact ad performance? […]