Japan’s programmatic DOOH platform Live Board has grown its business 600% in 2022 (Media4Growth)

Interview with Jun Sakurai, CEO of LIVE BOARD. To be honest, at the moment, I don't feel that advertisers, agencies, and media owners expect an OOH world that can be bought at an auction in Japan. However, buying through DSP is becoming a common method for global agencies and major Japanese agencies which are undergoing digitalisation, so they are finding value in it. […]