Opinion: It’s finally happening: dumb data in advertising is doomed (The Media Leader)

Omar Oakes. Peter Drucker said: “So much of what we call management consists in making it difficult for people to work.” This comes to mind when media-buying agencies like Interpublic Group decide to merge Mediahub, one of those most interesting network media agencies I’ve come across in the last five years, with IPG Mediabrands, the division that comprises UM and Initiative. […]