Irish OOH market update; increase in traffic (AdWorld)
James Byrne, PML Group. Our recent Seasonal Shopping study found that the busy summer holiday season is a big occasion for retailers, with over half (51%) of the sample and 60% of females reporting event spend. Deloitte’s State of the Consumer Tracker reports that half of Irish adults plan a hotel stay in the first quarter with 37% likely to fly internationally for leisure purposes. […]
Fri, Jan 27, 2023 at 12:14 AM