IPG’s Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth (MediaPost)
One of Madison Avenue’s holy grails has long been the quest to align the right message with the right consumer in the right place and at the right time, especially for dynamic, real-time media like digital, TV, radio, etc., but thanks to a partnership between IPG Mediabrands’ Rapport unit and digital out-of-home DSP (demand-side platform) Quotient, it could be on its way to being fulfilled in one of the industry’s most static medium: out-of-home. […]
Mon, May 16, 2022 at 7:54 PM