India’s OOH market outpaces global growth at 5.8%, fragmentation and lack of measurement still a challenge (Exchange4Media)

Chehneet Kaur. India’s outdoor advertising market is now expanding at one of the fastest rates worldwide. The IMARC Group values India’s OOH sector at about USD 1.34 billion in 2024, expected to rise to USD 2.21 billion by 2033 at a CAGR of 5.8 percent, more than the global average. […]