India: How can OOH be more useful to brands? (impactonnet)
A reliable measurement matrix, digitization, innovation clubbed with creativity, consolidation, transparency - the sector needs all of these to be more attractive to advertisers. When Ancient Egyptians used tall stone obelisks to inform people about laws and treaties, it was probably one of the earliest forms of Out-of-Home (OOH) advertising. […]
Mon, Apr 6, 2015 at 11:31 AM