India: Digital has tremendous scope in OOH (Exchange4media)
Another sector in advertising, which has seen a slow and steady yet powerful disruption, is Digital-Out-of-Home (DOOH). This medium is now seeing a renaissance with an incredible blend of engaging content and customer acquisition techniques. DOOH has used unconventional methods to rope in people’s interest level and surprise the audience every single time. […]
Mon, Jun 5, 2017 at 5:52 AM