Independent OOH ad operator association to use data tech platform to enable members to compete with the ‘big guys’ (Billboard Insider)
IBOUSA partnered with BOOHMA Technologies as a data partner to facilitate expansion of market channels, easier responses to RFPs, and access to emerging data analytics for smarter campaign planning. […]
billboardinsider.com
Wed, Apr 25, 2018 at 2:56 PM
Wed, Apr 25, 2018 at 2:56 PM