Independent billboard operators have the largest share of the US OOH market, followed by the Big 4 (Billboard Insider)

Did you know that independent out of home companies have the largest share of the US out of home market? Look at this slide from OUTFRONT Media’s December 2020 Investor Presentation. Independent operators make up 34% of 2019 US out of home revenues followed by Lamar (23%), OUTFRONT (21%), Clear Channel Outdoor (17%) and JCDecaux (5%). […]