In-store retail media is gaining momentum (EMARKETER)
by Arielle Feger, Senior Analyst. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns. […]
emarketer.com
Tue, May 7, 2024 at 6:11 PM
Tue, May 7, 2024 at 6:11 PM