In-store media success story: liquor store chain in Johannesburg (Invidis)

by Florian Rotberg: A premium Checkers Liquor store at Fourways Mall showcases how digital signage can fully leverage a compact, high-frequency retail environment. From digital endcaps to cold-room integrations, the store highlights the strong potential of in-store retail media within South Africa’s tightly regulated liquor market. […]