In-store media is now the No. 2 area of retail media investment (Adweek)

By Keith Bryan & Andrew Lipsman. Currently estimated at less than $300 million in the U.S., in-store advertising is finally ready to accelerate, with Walmart, Kroger and Tesco announcing the expansion of their in-store media networks this year. A recent Merkle study found that in-store media is now the No. […]