In-store media adds new ad formats as it matures – Macy’s example (Retail Touch Points)
By Alicia Esposito. Many associate in-store retail media with the now-defunct partnership between Cooler Screens and Walgreens, but the landscape has evolved to include a more robust mix of technologies and storytelling touch points, making it a more natural evolution of shopper marketing. […]
Fri, Jan 31 at 12:10 AM