Immersive digital signage at Nespresso’s new flagship store in NYC (Invidis)

by Florian Rotberg. Just in time for the Christmas season, the Nestlé-owned coffee specialist unveiled a flagship that redefines coffee retail as a multi-sensory brand experience, combining architecture, hospitality and carefully curated digital signage. Located in a historic early 20th-century Beaux-Arts building, the new boutique positions itself as a destination for modern coffee culture. […]